Landing page heatmaps
A landing page heatmap, before you buy more traffic.
A landing page has one job. A heatmap tells you if people see the button, click it, or stop halfway down the page, before you spend more sending them there.
In short
A landing page heatmap shows whether visitors reach and click your main action. Maximizii gives you click, scroll and attention maps for each page and device. To compare two versions, put them at two paths: maps can’t be filtered by campaign yet.
Four questions to ask of a landing page
Do they see the button?
Check the fold line on the scroll map, for phones first. If your button is below it, most of the page’s job depends on a scroll.
Do they click it?
The Most clicked list gives its share of all clicks. Compare it with everything else competing for attention on the page.
Are they distracted?
Menus and footers can take clicks away from your one action. On a paid landing page, many teams remove them.
Where do they stop?
A sharp drop on the scroll map, or a band with little attention, shows which section to rewrite or cut.
Comparing two versions
Maximizii isn’t an A/B testing tool, and maps can’t be split by campaign yet. The simple way to compare is to give each version its own path, like /offer-a and /offer-b, since each path gets its own maps. Campaign tags are still counted in your overview, so you can see where each page’s traffic came from.
Query strings are never recorded, since they often contain tokens and email addresses, so /offer?v=b and /offer?v=a count as one page.
Group pages that share a template
If you run hundreds of near-identical pages, one per city or product, group them under a pattern like /lp/* in Settings, and they’ll share one map.
Questions
What should I look for on a landing page heatmap?
Whether your main button gets the most clicks, whether it’s above the fold on phones, what else is taking clicks, and where people stop scrolling.
Can I see heatmaps per ad campaign?
Not yet. Maps are by page, device and date range. Giving each campaign its own landing page path works around it.
How many visits do I need before I trust it?
As a rough guide, a few hundred views on one device. On a small sample, a handful of clicks can look like a pattern.
Will it slow my landing page down?
It’s under 6 KB gzipped and loads async, so it shouldn’t have a noticeable effect, which matters on pages you pay to send people to.
Keep reading
- Scroll mapsHow far down people get, how many reach each depth, and where the fold falls.
- Above the foldWhat it means, why there’s no single fold, and how to find yours.
- Click mapsSee what people click, ranked by element, with labels and selectors.
- How to read a heatmapCheck the sample, read each map in turn, and turn what you see into a change.
- Website heatmapsClick, scroll and attention maps over a picture of your real page, from one line of code.
- Shopify heatmapsSee what shoppers click and how far they scroll on your store’s pages.
Find out where they click.