Heatmap tool

A heatmap tool that only does heatmaps.

Most heatmap software comes as one feature of a bigger suite. Maximizii is the opposite: a small script, three maps, and nothing recording individual visitors.

Maximizii scroll map of a sample home page, fading from bright at the top to dark further down, with the average fold marked and a table of how far people got
The real dashboard, on sample data from a made-up coffee shop.

In short

The right heatmap tool depends on what else you need. If you want session replay, surveys or experiments in one place, choose a suite. If you want accurate maps from a light script with no cookies, including inside webviews, that’s what Maximizii is for.

What to check when you choose

What to check in a heatmap tool, and what Maximizii does
CheckWhy it mattersMaximizii
Script weightIt runs on every page of your siteUnder 6 KB gzipped, async
Accuracy across widthsPixel positions drift when pages reflowRecords the element, and the spot on it
PhonesA tap isn’t a click, and a scroll isn’t a tapScrolls and pinches aren’t counted as taps
WebviewsPart of many mobile apps is webSetup for iOS, Android and React Native
CookiesAffects your consent setupNone
What’s storedLess data means less riskNo IP addresses, no form values, no recordings
Session replayUseful, and a much bigger privacy jobNone, on purpose
PriceCheck what your traffic would costNo paid plan yet

When a bigger tool is the better pick

  • You need to watch individual sessions to reproduce a bug or follow one person’s path. Maximizii has no replay.
  • You want surveys, funnels or experiments in the same place as your maps.
  • You need to compare segments on a map, such as ad traffic against organic. Maximizii’s maps split by page, device and date range only.
  • Your app is mostly native screens. Maximizii sees web pages, not native views.

Our comparison pages go through the main tools one at a time.

When Maximizii is the better pick

  • You care what your script costs in page weight and in consent work.
  • You’d rather not hold recordings of people using your site.
  • You build for developers’ eyes: maps come with selectors, pixels and paths, not just colours.
  • You have webview screens in an app and want them measured the same way as your site.

Questions

What is the best heatmap tool?

It depends on what else you want from it. Suites suit teams who also want replay and surveys in one place. Maximizii suits teams who only want maps, with a light script, no cookies and webview support. Check the table above against what you need.

What’s the difference between heatmap software and analytics?

Analytics counts things: how many views, from where. Heatmap software shows where on a page things happened. Most teams use both. Maximizii includes basic traffic numbers, but it isn’t a full analytics replacement.

Do I need a developer to install it?

Not if you can edit your site’s head or use Google Tag Manager. It’s one line. Setting it up in a mobile app’s webview does need a developer.

Can I try it before paying?

There’s no paid plan yet, so there’s nothing to pay. Each account gets 10 sites, 2 million events a month per site, 2,000 pages per site and 90 days of data.

Keep reading

Find out where they click.