Dead clicks

A dead click is a promise your page didn’t keep.

Someone clicked something because they expected it to work, and nothing happened. Unlike an error, no log ever records it. You only find out by measuring.

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Maximizii click map filtered to dead clicks on a sample coffee shop home page, listing elements such as a badge that people click and nothing happens — The real dashboard, on sample data from a made-up coffee shop.

In short

A dead click is a click or tap with no response from the page. In Maximizii, that means half a second passed with no change to the page, no navigation, no scrolling and no text selected. On touch screens, it only counts if the thing tapped looks pressable.

What counts as dead

How Maximizii decides whether a click was dead
After the click	Dead?
The page changes, even a small part	No
The address changes	No
The page scrolls	No
Text gets selected	No
It was on a form field	No
A tap on something that doesn’t look pressable	No: people tap empty space all the time
Nothing changes for half a second	Yes

What they usually mean

It looks like a link

Underlined text, a card, a product image or a badge people assume will open something. The fix is often to make it work.

It’s broken

A handler that failed to attach, a script blocked by an ad blocker, or a link with no destination.

It works, but slowly

If nothing changes for half a second, it counts as dead. A loading state fixes both the number and the experience.

It worked, invisibly

A button that copies a link, or saves in the background, with nothing shown. People can’t tell, so add a small confirmation.

Questions

What is a dead click?

A click or tap where the page doesn’t respond. It often means something looks clickable and isn’t, or that something is broken or slow.

How do I find dead clicks?

Open a page’s click map and choose Dead. The map and the Most clicked list narrow to those clicks, ranked by element, so you can see the selector to go and fix.

Why doesn’t tapping empty space count?

On phones, people touch the page all the time just to scroll or stop a scroll. Counting those would bury real problems, so a tap only counts as dead if it’s on something that looks pressable.

Can a working button show dead clicks?

Yes, if it takes more than half a second to show anything, or never shows anything. That’s still worth fixing, since people can’t tell it worked.

Keep reading

Find out where they click.

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