Guides
Plain answers about heatmaps.
What they are, how to read them, and what to do about what you find. Examples come from our own dashboard, running on sample data.
- What is a heatmap?What a website heatmap shows, the main kinds, and what it can’t tell you.
- Heatmap examplesFive real heatmaps from a sample shop, and what each one is saying.
- How to read a heatmapCheck the sample, read each map in turn, and turn what you see into a change.
- Above the foldWhat it means, why there’s no single fold, and how to find yours.
- Google Analytics heatmapsGA4 doesn’t draw heatmaps. What it does record, and how to add one alongside it.
- User behavior analyticsWhat it means for a website, the main kinds of tool, and which you need.
- Heatmaps vs session replayWhat each is for, what each costs, and why we built only one of them.
Find out where they click.