Guide

Google Analytics heatmaps: does GA4 have them?

Not in the sense most people mean. Google Analytics 4 can tell you how many people scrolled or clicked a link out, but it doesn’t draw that over your page.

Create an account See how it works

Maximizii scroll map of a sample home page, fading from bright at the top to dark further down, with the average fold marked and a table of how far people got — The real dashboard, on sample data from a made-up coffee shop.

In short

Google Analytics 4 doesn’t draw click or scroll heatmaps. Its enhanced measurement sends a scroll event at 90% depth, and click events for links leaving your site. To see where on a page people click and how far they get, you need a heatmap tool beside it.

What GA4 records by default

What GA4 records and what a heatmap adds
Question	GA4 enhanced measurement	A heatmap
How far did they scroll?	A scroll event once, when 90% of the page’s depth becomes visible	The share reaching every depth
What did they click?	Click events for links leading away from your site	Every click on every element
Clicks that did nothing	Not recorded	Dead clicks and rage clicks
Where on the page?	Not shown	Drawn on a picture of the page

You can add more detail to GA4 with custom events, such as extra scroll depths or tagged buttons, in Google Tag Manager. That’s useful for numbers you’ll report on, but it’s work per event, and it won’t draw anything on your page. See Google’s enhanced measurement documentation, checked in November 2026.

They work well together

Keep Google Analytics for the questions it’s good at: traffic, sources and conversions over time. Use a heatmap to look at a single page: why isn’t this converting, and what are people doing on it? They don’t interfere with each other, and Maximizii’s script doesn’t depend on any other tag.

Adding one with Google Tag Manager

Create an account and add your site
You’ll get a snippet with your site’s id.
Add a Custom HTML tag
In Tag Manager, paste the snippet in, and set it to fire on All Pages.
Publish
Open your site. The dashboard turns green by itself when the first visit arrives.

Questions

Does GA4 have a heatmap?

No. It has reports, and an explorations area with a “heat map” style of table, but that colours cells in a table. It doesn’t draw clicks or scrolling on your page.

How do I see scroll depth in Google Analytics?

Enhanced measurement sends a scroll event once 90% of a page’s depth is visible. For other depths, you’d add custom events in Tag Manager. A scroll map shows every depth without that setup.

Can I get a heatmap for free alongside GA4?

Yes. Maximizii has no paid plan yet, and Microsoft Clarity is free.

Keep reading

Find out where they click.